There are over 5 million ASMR videos on YouTube, according to Think With Google. What might have seemed like a temporary trend, has become a booming industry and a pleasurable activity that’s likely ...

Agatha All Along's marketing and PR campaign hasn't been the greatest Marvel Studios has pulled off, but we're happy to admit its launch countdown ASMR stream was pretty original. Wait, what? The show ...

Q: I would like to know more about ASMR. I never heard of it until a friend’s daughter started watching videos of people whispering. She says she likes how it feels. I watched for a bit, and nothing ...

Although it’s hard to say why, some of nature’s most powerful forces make for some of the most soothing sounds. Lapping ocean waves are, of course, a bedtime classic. As are monstrous thunderstorms.

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

If you’ve seen videos of kinetic sand formations being sliced with a satisfying crunch on your Instagram Explore page, it’s not just an art demonstration. You’re witnessing one of the newest “oddly ...

These videos often fall under the umbrella of 'oddly satisfying' videos, along with, for example, people making and playing with slime. A popular Reddit thread on the topic has been trending on and ...

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ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...