As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

There is a big misconception in the marketing industry: it’s our clients who need project management mechanisms, whereas we marketing specialists and agencies do not. This could not be further from ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Multiple clients with multiple projects, all with multiple deadlines... Most of us in marketing are balancing several clients, each with different projects in various stages of completion. While we ...

When I worked as a copywriter at a dog-toy-slash-tech company, we used Airtable and Basecamp to organize our workflows. At my next job, the marketers made us learn Asana (“same as Airtable but much ...