Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

As Christmas ends, families say goodbye to their Scout Elves with fun, silly, or sweet send-offs that turn the return to the ...

A mum has shared some of her favourite Elf on the Shelf ideas that are sure to make your kids' Christmas, and they're all extremely easy to recreate at home throughout December ...

We bring you some Elf on the Shelf ideas to help you get through the final stages of the month long tradition.

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" traditionally keep an eye on children and make an overnight trip to report behavior ...

Those Netflix specials aren't made with (just) Christmas magic.

A MUM has left other parents stunned after setting up a sinister-looking Elf on the Shelf to try and stop her eight-year-old ...

Developers Outright Games and Casual Brothers have announced The Elf on the Shelf: Christmas Heroes, a new Christmas-themed family-friendly game. The Elf on the Shelf: Christmas Heroes is based on ...