We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...

“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

Washington is redefining its Africa strategy—prioritizing commercial partnerships, critical minerals, and peace through trade ...

Helping choose your company’s strategy is one of the key roles any business leader plays. But if our behaviors don’t match up with that strategy, we’re sure to send confusing mixed messages to the ...

Showrooms, light on inventory but heavy on customer experiences, are a rapidly growing model in retail. And not just for digitally-native brands that want to cross over from the virtual world to the ...

In the age of AI, corporate strategy must shift from the industrial logic of scale and scope to a modern intelligence logic ...