Gökhan Gökçay, executive VP of Technology at Akbank, explains how his bank—named the World’s Best Consumer AI Bank—uses AI ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Patient engagement has always been an important component of ...

NIKE, Inc.’s NKE digital ecosystem remains a powerful engagement engine and has long been positioned as a core pillar of its growth strategy. However, the company has been experiencing a sustained ...

While most companies say excellent customer engagement is crucial for success, only a small fraction say they have it. Here are four strategies to get there. According to Harvard Business Review ...

Recently, I heard a self-described “strategy expert” tout that his framework was once used by Mark Zuckerberg at Meta. It was an odd claim for two reasons. First, there was no evidence the expert had ...

Low staff engagement costs the global economy 8.9 trillion US dollars, or 9% of global GDP. Behind this staggering number lies a critical truth: engagement is not just a "nice-to-have" but a business ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...