Many people still fall for new forms of network marketing, multi-level marketing (MLMs) and other organizations that, despite ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

As previously discussed, the General Data Policy Regulations (GDPR) created heightened consent standards for companies processing and sharing personal data of EU data subjects. When processing ...

In November 2023, Credit Base sent a marketing letter to the complainant that included the complainant’s Chinese full name and residential address. After receiving the letter, the complainant ...

Mention e-mail marketing to fellow mortgage brokers and you may find that many are still hesitant to move away from their tried and true snail mail methods. Others, however, are rapidly discovering ...

Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term ...

NEW YORK ? A panel of lawyers discussed important issues for every mobile marketer during the ?Legal Dos and Don?ts? panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct ...