You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

Scaling during adversity requires focus, resilience and a willingness to lean into what makes your company unique.

Develop a value-first mindset. This means focusing on delivering value to others instead of focusing on receiving value. Building your social currency can significantly enhance the flow of value to ...

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself ...