Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

Product demos are the hardest thing that most sales reps ever do. A demo has all the elements of a sales presentation -- with the additional burden of having to show off the product. There's lots to ...

Product demos are fraught with peril. The demo may run into a technical glitch. You might end up demonstrating the wrong feature. The customer may grow bored. Not to worry. Here are the eight rules ...

The problem with even a flawless elevator pitch is that it’s all talk. It’s far more effective is to show rather than tell a customer about your product. Here’s a real-life example, from a reader, ...

Patrick has been a gamer most of his life, first really diving into the hobby with Pokemon Blue and Pokemon SIlver on the GameBoy. While Nintendo holds a special place in his heart, Patrick now spends ...

Nicole Salica worked on a project that combined technologies of robotics and speech recognition to deliver a natural and intuitive way of managing robots through speech. (Photo by Scott Rappaport) ...