About a year ago, Ikea broke the rule book with an ad campaign that showed its products being ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast ...

To pee, or not to pee? That's the question posed by furniture company IKEA in a new head-turning advertisement. The advertisement reads "peeing on this ad may change your life." The page doubles as a ...

Ikea has weighed in on this year’s Met Gala outfits. On Monday 6 May, Grammy winner Doja Cat attended the 2024 Met Gala at the Metropolitan Museum of Art in New York City to honour the Costume ...

Doja Cat’s Met Gala couture is getting some extra “Attention” from an unlikely fan: Ikea. The Grammy winner was photographed leaving the The Mark Hotel in New York City on Monday evening wearing two ...

The cheese grater jokes will eventually die down, so Ikea’s Bulgaria stores this week quickly joined the fun of teasing Apple for its new Mac Pro. The Ikea ads feature, of course, a four-sided metal ...

Incomprehensible product reviews are nothing new – from Amazon to eBay, we're all used to reading something that leaves us with even less idea about the thing we're thinking about buying. But in ...

The furniture retailer released a hilarious take on Stanley Kubrick's horror masterpiece "The Shining" in a new advertisement seen above. Although not all the ...

LOS ANGELES (CBS) — Ikea’s first new ad for 2018 is interactive. The ad, running in Amelia Magazine, one of Sweden’s most influential magazine’s for women, features a popular item – a crib – and a ...

Ikea has added a fresh twist to its marketing strategy by turning everyday windows into out-of-home advertising spaces. At the heart of this idea is the concept of ‘sleepfluencers.’ Ikea invited ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.