Lead generation plays a vital role in growing your practice, and you can employ a variety of techniques to attract new clients to your business, such as artificial intelligence (AI). AI could help you ...

Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...

AI prospecting tools, which find and curate potential clients for financial advisory firms, have sprung up alongside ...

Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall ...

In the enterprise sales segment, data chaos is felt especially acutely. The larger the company, the more complex lead management becomes: sources are scattered, information becomes outdated, and ...

Meta is rolling out five new lead-generation ad tools, AI-powered features, and CRM partnerships aimed at helping marketers better connect with consumers and run more efficient campaigns through the ...

Attracting new customers has always been imperative to any business. Add the current complexities of labor and supply chain challenges, increased competition, and inflation cutting into ever-slimming ...

Have you received a call, email, or direct mail about a specific promotion? These are forms of outbound lead generation where businesses initiate the conversation with their target audience. Many ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. In order to generate quality leads on a consistent basis, you need ...

When you start a business, you want to make sure that it can stay in the black. Earning enough revenue to cover expenses and turn a profit is what every entrepreneur and shareholder wants. Even so, ...