We propose a new approach to simulate the likelihood of the sequential search model. By allowing search costs to be heterogeneous across consumers and products, we directly compute the joint ...

1. Territory choice is likely to include sequential sampling at prospective sites, a decision rule for accepting a site, and, when available, use of prior experience. Here, I consider the threshold ...

How much does it “cost” you to find that perfect product? While most consumers dismiss the time and mental costs associated with investigating products prior to a purchase, these costs can be ...