Organizations use key performance indicators (KPIs) to measure their performance and progress toward specific goals. In software engineering, KPIs can measure the performance and productivity of ...

All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

KPI-based PR demands a new kind of relationship between clients and agencies, one rooted in mutual trust and realistic ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

If you follow me on Twitter, you know I am a harsh critic of those New York Jets and an unsolicited commentator on all things Real Housewives. But you may have also realized I am a tireless fighter ...

Growth is motivated by vision and strategy, but it is achieved through numbers and a focused effort to make those numbers go up. That means the bottom line, which everyone realizes, but it also means ...

Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...

Despite the various economic crises, organizations are pumping more money into cybersecurity than ever before. Gartner predicts that total global end-user spending on security and risk management will ...