The Autonomous Consumer: AI agents make decisions independently, with minimal human intervention. Most consumers today ...

Learn how the use of custom burger boxes with innovative design sways the decision-making of consumers, increases brand edge, and results in higher fast-food presentation and consumer experience.

Machines can process patterns, but they can’t interpret heartbreak, nostalgia, or joy, the raw material of persuasion.

Almost one in five adults start the process of buying protection insurance but abandon it before completion, according to new ...

Forget fast and cheap. Today's smartest brands are winning with products that feel slow, rare and wildly human.

Built on data from more than 450 million weekly interactions on the Autotrader platform, Buying Signals combines with the company’s Deal Builder technology to gives retailers a real-time window into ...

A recent survey of Quora users in India reveals that the platform plays a pivotal role in the consumer purchase journey, with ...

A new report from WPP Media and Oxford University’s Future of Marketing Initiative argues that the marketing and media worlds have been led astray by convenient oversimplifications about how humans ...

Simulation environment called Magentic Marketplace is designed to safely examine how AI agents interact with humans and each ...

OneOff, the new AI-powered fashion app, uses AI and celebrity style to make fashion discovery social, personalized, and ...

As consumers become more self-aware, advertising is reflecting their experiences in a thoughtful and relatable way ...