With $10.8bn in ad spend projected for the 2026 midterms, Bradley Keefer from Keen Decision Systems explains how brands must ...

The capacity of artificial intelligence to generate false or misleading information is creating a new legal frontier — ...

Sam Altman says the one-person billion-dollar company is coming. Maybe I could be that person—if only I could get my ...

Gilbert argues that most change efforts fail because they rely on the wrong mental model: a mix of top-down mandates and ...

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional ...

Launching today, the guild will offer a hub for knowledge and opportunities, as well as organising talks and events ...

During BFCM ( Cyber Monday) most brands focus on offering the biggest discount and driving as much traffic as possible. They ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

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