With $10.8bn in ad spend projected for the 2026 midterms, Bradley Keefer from Keen Decision Systems explains how brands must ...

Marketing services are being redefined — and PSPs are reinventing themselves. This is Think Patented's strategy.

The capacity of artificial intelligence to generate false or misleading information is creating a new legal frontier — ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional ...

Launching today, the guild will offer a hub for knowledge and opportunities, as well as organising talks and events ...

The WIMCA is an annual celebration of successful Nigerian women in the field of marketing and communications, considering ...

During BFCM ( Cyber Monday) most brands focus on offering the biggest discount and driving as much traffic as possible. They ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...